Postcards: The Billboard in Their Mailbox
Use postcards to capture attention with Minuteman Press Uptown! Whether you're promoting a special offer, announcing a new product or service, or just keeping in touch with a fun card, our postcards are designed to be welcomed into the home and leave a lasting impression. Discover why these compact messaging tools are a favorite among businesses and individuals throughout Minneapolis.
Why Choose Postcards?
- High Visibility. Unlike emails that get lost in an Inbox, your postcard is a billboard in their mailbox. Their tangible nature ensures your message is seen and remembered.
Did you know? Direct mail boasts a response rate of 9% for house lists, compared to email's response rate of 1%.
- Integrated with Digital Marketing. We can add a QR Code, linked to a landing page on your web site, to deepen the customer relationship and track response rates.
- One-to-One Marketing. Personalize each postcard with unique messages and artwork for a more impactful approach. (Learn more about Variable Data on our Direct Mail page.)
- Cost-Effective. Postcards reach a wide audience without breaking the bank. Their simple effectiveness make them a popular choice for individuals and businesses.
- Versatile. From event invitations and holiday cards, to personal greetings and business promotions, postcards are an easy answer to connecting with what matters.
Reduce Costs with USPS Postcard & Letter Rates
Understanding the size options for postcards is crucial, especially if you want to qualify for discount USPS rates. Here are the most popular sizes we offer:
- 4" x 6" Postcard The most common size that qualifies for the USPS postcard rate. It's compact, easy to handle, and perfect for short messages. Anything above this size qualifies for the Letter Rate, up to 6" x 11."
- 5" x 7" Postcard A larger option that stands out in the mail. Ideal for more detailed messages and striking visuals.
- 5.5" x 8.5" Postcard This half-letter size offers good space for both graphics and text. Better for a more detailed marketing message.
- 6" x 9" Postcard Popular with political campaigns and businesses, this size offers significant visual impact and ensures your postcard won't be missed.
- 6" x 11" Postcard The maximum dimensions that still qualify for letter rate. Much cheaper than the USPS Flats rate for pieces larger than this.
* Source: Data & Marketing Association (DMA) Response Rate Report
