Get Noticed, Get Results!
Direct Mail that Connects and Converts.
At Minuteman Press Uptown, we specialize in direct mail solutions that drive results. Whether you’re looking to reach every door in a Twin Cities neighborhood or personalize each piece of mail to individual recipients, we have the tools and expertise to make your campaign a success. Check out our comprehensive range of direct mail offerings designed to meet your unique marketing needs.
Enhanced Mailer List Services
Starting with your address list? We’ve got you covered! Our USPS AccuZIP mailer service cleans up and optimizes your list with real-time NCOA (National Change of Address) processing, so you get the most bang for your buck.
- Save on postage costs. Your refreshed list means avoiding undeliverable mail.
- Get it in their hands quick. Validated and standardized address formats push your pieces into the fast lane.
- Optimized Reach. With a cleaned list, your conversions and Return On Investment increase.
Get Qualified Leads with Predictive Analytics
Expand your reach by finding potential customers who share key similarities with your best current customers. Tap into our database of predictive analytics to identify households likely to respond to your message, giving you a cost-effective way to broaden your message. Our advanced algorithms do all the work: we start with your list, and consult with you on options to connect with qualified leads.
- Cost-Effective Reach. Lookalike Modeling finds new leads that match your most valuable buyer personas and customer segments, maximizing ROI.
- Increase Response Rates. By targeting relevant prospects, you're zeroing in on only those households most interested in your products or services.
- Create Versions to Track Responses. Change designs and contact info to track the effectiveness of pieces going to different audiences.
Customize Every Piece with Variable Data Printing
Customization drives response rates. With Minuteman Press Uptown, you can personalize each and every piece with unique info. Start simple with a tailored greeting to each recipient's name. Step it up a level by customizing key messages. And go all in with variable artwork that changes depending on characteristics like geography, buying habits, and preferred store location.
- Increase engagement with personalized content
- Enhance loyalty and brand connection
- Tailor messages to specific demographics or customer segments
Seamlessly Integrate with Digital Marketing
Add QR codes to your direct mail pieces to unify print and digital marketing efforts. QR codes lead recipients to specific landing pages on your site, custom special offers, and sign-up lists.
- Track campaign success with detailed analytics on engagement and response rates
- Encourage immediate action with quick and easy access to information
- Enhance interactivity and engagement with recipients
Saturation Coverage with Every Door Direct Mail
No mailing list? No problem! Every Door Direct Mail (EDDM) is an inexpensive way to reach every household in a specified area. Perfect for small businesses, this service gets your message into the hands of select neighborhoods with precision.
- Saves time and effort. Simplified mailing process; No need for a mailing list.
- Get buzz going in the neighborhood. Reach every home or business in a specific area.
- Cost-effective and flexible. Bulk mailing rates keep costs down, while still giving you many options for the size and weight of your piece.
Why Choose Direct Mail?
Direct mail offers unique advantages that digital channels just can’t replicate.
- Higher Response Rates. Direct mail boasts a response rate of 5% for prospect lists and 9% for house lists, compared to email’s response rate of 1% .
- Increased Brand Recall. Studies show that 75% of consumers can recall a brand after receiving direct mail, compared to only 44% after seeing a digital ad .
- Personal and Credible. 70% of consumers say direct mail is more personal than online interactions, and 56% find print marketing to be the most trustworthy form of communication.
Sources: Data & Marketing Association (DMA) Response Rate Report; Epsilon's Digital Brand Study; USPS Marketing to Millenials Report
